According to the domestic car industry on the 11th, the key point of the new Ioniq is to optimize efficiency by repairing batteries and regenerative braking systems. In particular, the electric car version increases the driving distance to up to 400 kilometers, twice that of the existing product (200 kilometers). This compensates for shorter driving distances compared to competing products, but it is known that price hikes will be inevitable due to the expansion of battery capacity.
Since its launch in December 2011 after signing a business agreement with global NCAP, ASEAN NCAP will evaluate the safety of cars sold in 10 ASEAN countries every year, with Malaysia as the main focus, from 0 star to 5 star. It will also hold a grand prix every two years for five-star differences and select the best safety car in three categories including safety equipment, adult protection and child protection, and overall score.
The event was held at Hyundai Motor Dream Ball Park in Gijang, Busan, on the 10th. The event was organized with the aim of sharing awareness of fine dust damage and creating a good world to live with eco-friendly cars. More than 10,600 participants gathered on the day and ran about 7km. In addition to the singers’ concerts, there were also photo exhibitions, succulent plant making, and eco-bag making events.
The company has opened a campaign-only application since August 27 to prepare the “Ionic Longest Run,” a participatory running certification campaign linked to social contribution activities. It has been well received by forming a community with other participants and linking various online contents such as sharing Inseung shots. A total of 30,000 donors participated and ran a cumulative distance of 770,000km.
On the 17th, 200 of the participants will be recruited, and an event will be held to plant trees directly at Ionic Forest, located in the landfill of Incheon’s second metropolitan area, and name the trees they have planted. Ionic Forest was first created in 2017 by raising funds for the distance that campaigners ran. Currently, about 10,000 trees are growing.
“We thank donors who participated in the campaign together to create a fine dust-free world, and we will continue to expand the campaign,” a Hyundai Motor official said. “We will make efforts to create a fine dust-free world, including various campaigns and distribution of eco-friendly cars.”
Following last year, Ioniq received a five-star rating at the ASEAN NCAP this year, and was nominated for the 2018 Grand Prix, receiving the highest score (91.98 points) in the overall score. In addition, it ranked first in the safety equipment category and won two items in this competition, proving its safety.
The company explained that this achievement was well-received not only in safety equipment but also in adult and child protection by basicizing 7 airbags and applying advanced safety items such as forward collision prevention assistance (FCA), rear side collision warning (BCW), and lane departure prevention assistance (LKA).
In particular, Ioniq’s grand prix overall winner is more meaningful because it is its first win since it was changed to a method of selecting the car with the highest score in all different levels, unlike the winners in the first and second races.
“We have secured reliability and brand awareness of Hyundai’s safety in the ASEAN market, where demand for 5 million units is expected in the future,” a Hyundai Motor official said. “This award will have a positive impact on sales expansion in ASEAN, where eco-friendly cars and mobility services are growing rapidly.”
While maintaining the existing frame, the exterior makes small changes such as headlamps, tail lamps, grills, and alloy wheels. Company officials say that the LED-centered headlamp adopts the HCD-14 concept design that Hyundai Motor unveiled at the 2013 North American Auto Show, and the grille actively utilizes the lattice patterns of Santa Fe and Palisade. Although there is no significant improvement inside, convenience and safety items have some configurations different along with trimming. In addition to the existing smart sense package, front collision prevention assistance function that enables pedestrian detection and safety exit assistance will be added.