the electric car version increases the driving distance to up to 400 kilometers

According to the domestic car industry on the 11th, the key point of the new Ioniq is to optimize efficiency by repairing batteries and regenerative braking systems. In particular, the electric car version increases the driving distance to up to 400 kilometers, twice that of the existing product (200 kilometers). This compensates for shorter driving distances compared to competing products, but it is known that price hikes will be inevitable due to the expansion of battery capacity.

Since its launch in December 2011 after signing a business agreement with global NCAP, ASEAN NCAP will evaluate the safety of cars sold in 10 ASEAN countries every year, with Malaysia as the main focus, from 0 star to 5 star. It will also hold a grand prix every two years for five-star differences and select the best safety car in three categories including safety equipment, adult protection and child protection, and overall score.
The event was held at Hyundai Motor Dream Ball Park in Gijang, Busan, on the 10th. The event was organized with the aim of sharing awareness of fine dust damage and creating a good world to live with eco-friendly cars. More than 10,600 participants gathered on the day and ran about 7km. In addition to the singers’ concerts, there were also photo exhibitions, succulent plant making, and eco-bag making events.

The company has opened a campaign-only application since August 27 to prepare the “Ionic Longest Run,” a participatory running certification campaign linked to social contribution activities. It has been well received by forming a community with other participants and linking various online contents such as sharing Inseung shots. A total of 30,000 donors participated and ran a cumulative distance of 770,000km.

On the 17th, 200 of the participants will be recruited, and an event will be held to plant trees directly at Ionic Forest, located in the landfill of Incheon’s second metropolitan area, and name the trees they have planted. Ionic Forest was first created in 2017 by raising funds for the distance that campaigners ran. Currently, about 10,000 trees are growing.

“We thank donors who participated in the campaign together to create a fine dust-free world, and we will continue to expand the campaign,” a Hyundai Motor official said. “We will make efforts to create a fine dust-free world, including various campaigns and distribution of eco-friendly cars.”

Following last year, Ioniq received a five-star rating at the ASEAN NCAP this year, and was nominated for the 2018 Grand Prix, receiving the highest score (91.98 points) in the overall score. In addition, it ranked first in the safety equipment category and won two items in this competition, proving its safety.

The company explained that this achievement was well-received not only in safety equipment but also in adult and child protection by basicizing 7 airbags and applying advanced safety items such as forward collision prevention assistance (FCA), rear side collision warning (BCW), and lane departure prevention assistance (LKA).

In particular, Ioniq’s grand prix overall winner is more meaningful because it is its first win since it was changed to a method of selecting the car with the highest score in all different levels, unlike the winners in the first and second races.

“We have secured reliability and brand awareness of Hyundai’s safety in the ASEAN market, where demand for 5 million units is expected in the future,” a Hyundai Motor official said. “This award will have a positive impact on sales expansion in ASEAN, where eco-friendly cars and mobility services are growing rapidly.”

While maintaining the existing frame, the exterior makes small changes such as headlamps, tail lamps, grills, and alloy wheels. Company officials say that the LED-centered headlamp adopts the HCD-14 concept design that Hyundai Motor unveiled at the 2013 North American Auto Show, and the grille actively utilizes the lattice patterns of Santa Fe and Palisade. Although there is no significant improvement inside, convenience and safety items have some configurations different along with trimming. In addition to the existing smart sense package, front collision prevention assistance function that enables pedestrian detection and safety exit assistance will be added.

the majority stakeholder of Ssangyong Motor

Mahindra, the majority stakeholder of Ssangyong Motor Co., has entered into negotiations with multiple carmakers to resolve the automaker’s current crisis, according to a local time report by India’s English magazine Economic Times (ET) on Wednesday. The company also added that the deal will allow Ssangyong to provide some of its shares along with technology transfer. The company plans to overcome the crisis through strategic alliances and investments.
Some interpreted that the possibility of alliances with existing manufacturers in other fields is open, like LG Chem. In particular, it was predicted that by establishing an electrification system, it could dominate the market in electric vehicle SUVs. In response, Mahindra did not elaborate, saying, “We are considering negotiations with all options open.”
Ssangyong Motor Co., which challenged the world’s most prestigious off-road car race “Darkar Rally,” announced on the 7th that it has successfully passed the first section and announced a smooth start to the completion of the rally for three consecutive years.

Ssangyong Motor is challenging to complete the Dakar rally for the third consecutive year with the Korando DKR this year, following the Tivoli DKR in 2018 and the Rexton DKR in 2019. The Korando DKR is a rear-wheel-drive rally car based on the Korando design released earlier this year and is equipped with a V8 6.2ℓ gasoline engine, boasting a performance of up to 450 horsepower and a maximum speed of 195km/h.

Meanwhile, the 2020 Dakar Rally, which is drawing attention as the venue has been changed to the Middle East for the first time in 12 years following Africa and South America, will be divided into 12 race sections from Jeddah on the 5th to Kidya on the 17th.

The 42nd 2020 Dakar Rally, which began with an all-night podium event at the Dakar Village in Jeddah, Saudi Arabia on the 4th (local time), featured a total of 342 teams in five categories, including motorcycles, four-wheel motorcycles, cars, SSVs (multipurpose off-road vehicles) and trucks, and started its first race on the 5th. In the first section of the race, which runs a total of 752 kilometers, Ssangyong finished the first round by ranking 10th in the automobile T1-3 (two-wheeled gasoline car) category and 33rd in the automobile category.

Meanwhile, Ssangyong has been in the red for 11 consecutive quarters through the third quarter of this year. Its operating loss in the third quarter reached W105.2 billion, with cumulative sales through November down 5.1 percent from the same period last year to 122,312.

“We are consulting with Ssangyong’s management by using various methods, including investment by third parties, and additional equity investment by Mahindra from the Korea Development Bank (KDB),” said Pawan Goenka, CEO of Mahindra and Mahindra. “We are focusing on creating synergies by integrating Ssangyong with our alliance partners.” Local sources said this is the first time that the CEO of a major shareholder has mentioned Ssangyong’s problems and strategies.

Industry sources analyzed that Ford, which established a joint venture with Mahindra, is likely to be included in the alliance partner. The two companies announced the establishment of a joint venture worth 275 million U.S. dollars in October. Mahindra took 51 percent of the stake and Ford took 49 percent. For this reason, speculation is rising that Mahindra, Ford and Ssangyong may be in a “triangular alliance.” The joint venture will take a certain stake in Ssangyong and transfer the joint venture’s technology to Ssangyong. If the triangular alliance becomes a reality, Ssangyong will be able to reduce development costs and time, and furthermore, target the U.S. market more easily.

Rolls-Royce introduced its first SUV called “Cullinan

Rolls-Royce introduced its first SUV called “Cullinan” in Korea on Monday, adding a variety of functions that had never existed before. The brand emphasized more activity in line with the use of “outdoor.” At the same time, the brand added careful consideration to prevent the luxury car from losing its dignity. What functions are hidden in the SUV that costs hundreds of millions of won? We took a closer look at them.

▲Three-box style that separates the cabin and trunk

The rear trunk and boarding area are completely separated by glass partitions. This allows the passenger to maintain the best temperature and condition by blocking wind, snow, and rain flowing in when opening and closing the trunk. It also provides a comfortable environment by blocking dust or odors that may occur in the loading space.
▲Mutual door scuff and air suspension

The exterior design also shows the care taken for outdoor activities. Side guards and door scuffs add a three-dimensional effect to cope with various road conditions as well as asphalt in general city centers. Even if sand, gravel, or mud is stained, the design minimizes damage to the vehicle body and prevents contamination of clothes when passengers get on and off. In addition, the height can be increased up to 40 mm through indoor buttons, improving usability. The latest air suspension actively changes to be optimized for road shock absorption.
Dongsung Motors, which operates Rolls-Royce Motor Company Busan, has accumulated various experiences and know-how in the certified used car market over the past decade, said Seok Sang-woo, CEO of Rolls-Royce Motor Company Busan. “We will do our best to purchase and sell Rolls-Royce under optimal conditions through the certified used car service that will be introduced for the first time in Korea.”

▲SUV required four-wheel drive system

Cullinan has installed Rolls-Royce’s first four-wheel drive system in the V12 6.8ℓ engine. This exerts up to 563 horsepower and produces 86.7 kg·m of torque even at a low engine speed of 1,600 rpm. When the indoor Everywhere button is pressed, the maximum torque is delivered to the four wheels without being blocked to extract optimal driving performance in various off-road situations.

Rolls-Royce Motor Car announced on the 14th that it will test-run the official certified used car business for the first time in Korea through Rolls-Royce Motor Car Busan.

“Provenance,” a Rolls-Royce certified used car business unit, is a transparent used car transaction service that meets the brand reputation of being the world’s best car, providing one-stop car inspection, warranty repair, and financial consultation product design as well as purchasing and selling the highest quality cars.

In particular, the optimal condition and quality are verified through rigorous technical inspection and diagnosis of a total of 100 items conducted by professional evaluators. Providence Guarantee is applied to all consumers who purchase certified used cars, who can receive warranty repairs and replacement services for general consumables for two years without mileage restrictions.

▲ ‘Being Sweet’ where you can look at the constellation of the night sky

Hidden in Cullinan’s trunk are electric furniture, as if a terrace had been moved. When the button is pressed, a pair of leather seats for two adults and a table for simple refreshments are provided on the flat open trunk. Consumers can enjoy beautiful nature and scenery anytime, anywhere without having to prepare separate chairs and tables.

“Ferrari F40” with only the headlight damaged

The figure of the 800 million won Ferrari, which has only one headlight broken, is a hot topic. It is a model that has been produced for more than 20 years, but it is different from the body

The part looks clean.

According to G-TisPyrite, an overseas automobile site, on the 31st, left side of the circuit in Nurburgring, Germany

The camera captured the image of the navy “Ferrari F40” with only the headlight damaged.

On the 19th (local time), Ferrari participated in the contest, where students from more than 50 design universities from around the world competed, and Hongik University

The team ranked first, and students from the Italian Turen IED and the Royal School of Art in London ranked second to third, respectively.

Hongik University’s team designed a future-oriented side line with a smooth body throughout the car with a slight bend in the front window

It is known that he overwhelmed other university representatives by creating a roadster design (Eternita, Eternita).
At the amateur “World Design Contest” held by Ferrari, a team from Hongik University in Korea won the grand prize, drawing attention.

On the 19th (local time), Ferrari participated in the contest, where students from more than 50 design universities from around the world competed, and Hongik University

The team ranked first, and students from the Italian Turen IED and the Royal School of Art in London ranked second to third, respectively.

Hongik University’s team designed a future-oriented side line with a smooth body throughout the car with a slight bend in the front window

It is known that he overwhelmed other university representatives by creating a roadster design (Eternita, Eternita).

After competing in 2D designs, participants created a quarter-scale real model and 3D models with 3D Autodesk Alyas

It was created. In particular, Hongik University won a special award at the Autodesk Design Awards for its best use of Alias software.

For the students who won the contest, styling at Ferrari’s headquarters, run by Ferrari Chief Designer Flavio Manzoni

You will be given the opportunity to work as an intern at the center.

Luca Di Montezemolo, chairman of the jury, said, “It is important to develop the creativity of young students

We will make the Ferrari World Design Contest a place to express creative energy, he said.

After competing in 2D designs, participants created a quarter-scale real model and 3D models with 3D Autodesk Alyas

It was created. In particular, Hongik University won a special award at the Autodesk Design Awards for its best use of Alias software.

For the students who won the contest, styling at Ferrari’s headquarters, run by Ferrari Chief Designer Flavio Manzoni

You will be given the opportunity to work as an intern at the center.

Luca Di Montezemolo, chairman of the jury, said, “It is important to develop the creativity of young students

We will make the Ferrari World Design Contest a place to express creative energy, he said.

Every nook and corner of the F40 has been taken, but no damage has been done to other parts except for the headlights. Where and how

It was not confirmed that only the headlights were smashed.

Ferrari founder Enzo Ferrari’s posthumous F40 was produced from 1987 to 1992, and only 300 were sold for a limited time

It was planned, but 1,000 more units have been produced since then. With the premium of being a limited edition and the posthumous work of Encho Ferrari, the price is now

It is known to be priced at 800 million won.

The two-seater sports car boasts a maximum output of 478 horsepower and a maximum torque of 58.8 kilograms and meters based on the 1992 model year. The maximum speed is

At 324 km/h, it was recorded as the fastest mass-produced car between 1987 and 1989.

The exterior of the Siena is streamlined in general

which has excellent ride comfort and space utilization, is too much for a minivan

It is also notable that a large number of high-quality convenience specifications have been applied. This is a differentiated marketing strategy

It is attributed to.

The Siena is either Dodge’s Grand Caravan or Hyundai’s Starex, Kia’s Grand Carnival, Chevrolet Orlando,

Direct and indirect market competition with Ssangyong Motor’s Rodius is inevitable.

▲ Dynamic exterior design.. wide interior space advantage

The exterior of the Siena is streamlined in general, but it is a stylish and dynamic image. Bonnet

The character line at the top adds volume, and the chrome-dressed radiator grill is elegant and

It provides sophistication, especially the front pillar and the wheel flare on the vertical line, low profile of the body

It’s impressive to combine.

The interior has a luxurious image overall. It has a wide view as a seven-seat minivan

The advantage is that it has excellent openness in the second and third rows. The Ottoman seat is also noticeable. The transmission is center fascia

It is designed on the left side of the top and adds comfort as it is used.

The second row seat can slide up to 650 mm. The power switch applied at the top of the third row

When operated, the third-row seat can be automatically folded or unfolded. The power sliding door applied to the left and right is

Cargo can be carried freely in addition to passengers.

Following Akio Toyoda, CEO of Toyota Motor Corporation in Japan, Honda’s global CEO

Visit our country.

According to related industries on the 8th, Honda Korea’s “All New Civic” to be held at the COEX Intercontinental Hotel on the 9th

Honda CEO Takanobu Ito (58) will also attend the launch presentation. Honda Global CEO Ito said in February 2009

It is my first time visiting Korea since I became CEO.

An official from Honda Korea said, “Celebrating the launch of ‘All New Civic’ with the 10th anniversary of Honda Korea’s establishment this year

It’s for that.” However, his visit to Korea, like Akio’s, has been intense this year

It is interpreted as an attempt to revitalize the Korean market, which suffered from sluggish sales.

Honda Korea once topped the list of imported cars with Accord, but this year’s Great Japan Earthquake

It is experiencing severe sales slump due to the strong yen. New all-new to be released this time due to sluggish launch of new cars

Civic is only Honda Korea’s second model to be introduced in Korea this year.

CEO Ito visited Korea late in the afternoon on the 8th and attended the All New Civic launch presentation on the morning of the 9th,

I’m going to meet with dealers in the afternoon.

CEO Ito’s visit to Korea will bring Toyota, Honda and Nissan’s CEOs to Korea this year

All right, then.

In June, Toyota President Akio was the first to visit Korea to encourage Toyota and dealers,

Nissan’s Chief Operating Officer Toshiyuki Shiga visited in September.

An industry source said, “The visit of Japan’s top three automotive CEOs has seen a slump in sales this year, but the Korean market

It is an expression of the will not give up,” he said.

▲ Powerful engine performance, high-end convenience specifications are impressive

The Siena model introduced in Korea is 2.7 LE and 3.5 LIMITED. This test drive is 3.5 LIMITED

He took a test drive about 120 kilometers from Seoul to Chuncheon.

The 3.5LIMITED is equipped with a V6 dual VVT-i engine and a six-speed automatic transmission. The maximum power is 266 horsepower

(6200 rpm), with a maximum torque of 33.9 kg.m (4700 rpm).

The car is off to a fresh start. Even though its body length is 5085 millimeters, the ride comfort is better than that of a sedan

Wind sound is also adequate at 80 kilometers, and it is stable even at high speeds of around 180 kilometers per hour. Sports

Powerful shift is possible when applied in the mode, so the driving taste can be enhanced according to the driver’s taste

There is.

In cornering between 60 and 80 kilometers per hour, the body is large and due to the nature of the minivan, the phenomenon of leaning is

It does appear, but not to the point where it doesn’t interfere with safety. I think braking is relatively loose, but it’s kind of like this

It seems to be because of the setting to gently stop the vehicle.

Its official fuel efficiency is 9.4 kilometers per liter, but it is below 7 kilometers per liter in actual driving. It seeks luxury

You can find ways to use it for various purposes in corporations and hotels.

Options include a large number of high-end convenience specifications. In addition to the ottoman seat, press the button to press the third row seat

Electronic that can be folded and provides a lightweight taste at low speed but heavy at high speed

It is also equipped with a power steering system (EPS).

Combine ABS, EBD, brake assist, TRC and EPS functions to drive or rotate the vehicle

VSC (Vehicle Position Control System) is included to maintain the best performance during braking.

Siena, however, is a basic convenience, such as an auto-lighting system or navigation system that is useful for tunneling

It is regrettable that the specifications are excluded. In particular, only 2WD was applied to the Siena introduced this time, but snow and

Considering Korea’s rainy terrain, the application of the 4WD system in the future is essential.

▲ The competitiveness of the Toyota Siena is…

The domestic minivan market is worth less than 50,000 units a year. However, consumers’ lifestyles

Demand for minivans is expected to grow in the future as they are rapidly changing.

Toyota Siena is actually aiming for a niche market. With the motto of “luxury minivan,” more than ordinary people

This is because it focuses on high-end target groups.

Toyota Korea aims to sell 50 units of Siena a month and 600 units a year,

Internally, sales of 1,000 units per year are expected to be achieved without difficulty.

The reason for this is that sedans were popular in the Korean market just a few years ago, but hatchbacks and

Wagon, it is because the demand for minivans is increasing rapidly.

Sienna’s domestic sales price is 42.9 million won for 2.7 LE and 49.9 million won for 3.5LIMITED.

Toyota introduced the Prius C as an entry-class model of the Prius.

Toyota introduced the Prius C as an entry-class model of the Prius.

It is also known as the “Baby Prius.” Based on the third-generation Prius, the company has developed a smaller body size (full length, full width and full height). The power train combines a 1,500-cylinder four-cylinder gasoline engine with a hybrid system. It has a 300 ㏄ reduction in displacement compared to the Prius. Its power performance is 73 horsepower and an electric motor (45 kW) is added to generate 99 horsepower.
Toyota Motor Corporation of Japan has developed a small sports car for the first time in 12 years and is set to launch the car. The move is apparently aimed at recovering from a series of negative developments including production disruptions caused by the massive earthquake in Japan and flooding in Thailand.

Japan’s Toyota Motor Corp. is negotiating a wide-ranging alliance with Germany’s BMW in the field of eco-friendly cars, the Nihon Keizai Shimbun reported on the 26th.
According to the automobile industry on Wednesday, Toyota and Honda Korea will competitively introduce new cars in January next year. Both companies will have a showdown with their flagship models next year.

Honda Korea is weighing when to launch its fourth-generation CR-V model in North America starting next month. Honda Korea sold 2,587 units in the first 10 months of this year, down 44 percent from the same period last year, and the new model can no longer be delayed.

However, they are concerned that the effect of the new car will be lessened if the new car is introduced in the atmosphere of year-end party. As a result, the company plans to introduce the CR-V as its first new car next year.

Honda Korea President Jung Woo-young said, “We originally planned to release the CR-V at the end of this year, but it seems meaningful to release it as the first new car in the new year.”

When Honda Korea ranked No. 1 in sales of imported cars in 2008, the CR-V was so popular that it sold 3,113 units annually. It is the first new car in seven years since its launch in Korea, and is expected to become Honda Korea’s flagship model next year considering the initial demand.

Toyota Korea will introduce its seventh-generation Camry to the Korean market in January next year. It will bring in models manufactured at factories in the U.S. following the Siena, a minivan that was launched last month.

According to the newspaper, Toyota Motor Corp. is considering procuring diesel engines to be installed in low-fuel vehicles from BMW and partnering with hybrid vehicle (HV) technology. The move is aimed at reducing development costs and facility investment costs for eco-friendly vehicles as fuel economy and environmental regulations of automobiles are increasingly strengthened in the global market, and the outlook for the global economy is uncertain.

In August, Toyota agreed to jointly develop a hybrid vehicle system with Ford Motor of the United States. As a result, if it partners with BMW, it will become a second partnership with a foreign automaker. Through the partnership with Toyota, BMW is aiming to increase the competitiveness of eco-friendly cars such as hybrid cars as well as mass production of diesel engines. Nissan Motor of Japan, Renault of France, and Daimler of Germany have also agreed on a joint development of electric cars, which is accelerating the merger of global automakers with eco-friendly cars at the center.

Toyota is focusing on expanding its market share in the European market with hybrid vehicles at the center, but is struggling in the market where 60 percent of passenger cars are diesel cars. Toyota sold 810,000 cars in the European market last year, down 9 percent from the previous year, with a market share of only around 4 percent.

The Wall Street Journal (WSJ) reported on Monday that Toyota unveiled its new compact sports car model “GT Hachiroku (86)” jointly developed with Subaru under Fuji Heavy Industries to the media on the previous day. It is the first time that Toyota has introduced a small sports car since the 1999 MR-S. Bloomberg reported that Akio 豊 章男 drove the GT86 in person at the Fuji Speedway.

The car is based on the “AE86 Corolla Levin” and “Corolla Sprinter Treno,” which Toyota introduced in the 1980s and gained popularity among enthusiasts. The car’s new name “86” also comes from the AE86. It is equipped with the D4S engine, which was jointly developed by Fuji Heavy Industries and Toyota.

Toyota has launched a small sports car in an effort to make up for the production disruption and sluggish sales caused by unfavorable factors such as the massive earthquake in Japan and the flooding in Thailand. Although the price of the car is undecided, it is expected to be relatively cheap. The WSJ reported that Toyota is expected to set the price at a level that can accommodate young people who just graduated from college and entered the society as it did when it dominated the small sports car market in the 1980s. The car reportedly has a maximum speed of 230 kilometers per hour and it takes about six seconds to accelerate to 100 kilometers per hour after departure. It will be open to the public at the Tokyo Motor Show on March 3.

Prius C is considered the next generation Prius. It has increased fuel efficiency and reduced carbon dioxide emissions through engine downsizing, a new trend in the global market. The alphabet C comes from the name “City,” which means city.

The characteristics of the vehicle, which claims to be an urban hybrid car, are reflected. The Prius C is considered to be cheaper than the Prius as well as fuel efficiency. It will be sold at 1.69 million yen (25 million won) in the Japanese market and 19,000 dollars (22 million won) in the U.S. from March.

The Prius C is targeting younger drivers than the existing Prius C. It is equipped with iPod terminal, USB port and Bluetooth hands-free, which are favored by new generations. Toyota plans to sell an average of 12,000 units a month in Japan.

Toyota Korea is pushing to diversify its lineup to expand Prius sales in the domestic market. Therefore, it is expected that Korean drivers will be able to meet Prius C in the future.

the Kia Connect Store dedicated to EV9 include

Kia explained that EV9, a large sports utility vehicle (SUV), is a vehicle that will completely change the concept and method of movement with large-capacity batteries, long driving distances based on power efficiency specifications, body design optimized for electric vehicles, advanced driver assistance systems, and software wireless updates (OTA).

The 2WD (rear wheel drive) model exerts a maximum torque of 350Nm with a maximum output of 150kW, and the 4WD (four-wheel drive) model exerts a maximum torque of 600Nm with a maximum output of 283kW. The 4WD model increases the maximum torque to 700Nm when the “boost” option is added, reaching 100km/h in 5.3 seconds from rest.
Based on Kia’s own measurements, the specifications of EV9 are 5,10mm in full length, 1,980mm in width, 1,755mm in full height, and 3,100mm in wheelbase (inter-axis distance). The GT-line is slightly larger at 5,15mm in full length and 1,780mm in full height.

Kia President Song Ho-sung said, “We have been working hard to launch a new brand in 2021 and develop services and solutions that will add meaning to our relationships with customers along with products that inspire customers. We will lead the future electric era through EV9, which we have prepared for a long time based on Kia’s legacy as a pioneer in the SUV market.”

Starting with EV92WD·4WD, Kia will launch four line-ups, including GT-line models and high-performance GT models. When the government certification process for 2WD·4WD is completed in the second quarter, it will disclose the distance and detailed specifications for each trim determined by the domestic standard, and proceed with pre-contracts for domestic customers.

Several functions have also been applied to increase safety by controlling the vehicle body with software.

Dynamic torque vectoring (eDTVC) helps stable turning by distributing appropriate torque to each wheel when the vehicle turns. If strong winds blow from the side while driving at high speed, it will be provided with horizontal wind stability control to prevent the vehicle from being pushed by controlling steering torque and auto-terrain modes that reflect road surface conditions such as snow, mud, and sand.

It also embodies the software-oriented automobile (SDV) transition goal declared by Hyundai Motor Group.

From the GT-line model, it will be equipped with a Level 3 Highway Driving Pilot (HDP). Level 2 autonomous driving, which is currently commercially available, requires the driver to intervene by putting his or her hand on the steering wheel even while using the function, but at Level 3, the vehicle drives at a maximum speed of 80 kilometers per hour without warning sound even when his or her hand is removed.

The HDP adjusts itself according to the situation in the section or curved road where the speed limit changes. It determines vehicles ahead and interjects to maintain a safe distance and secure driving stability.

Just like installing a new smartphone application, it will also operate a Kia Connect store where customers can apply the functions they want for the necessary period after purchasing a vehicle.

Products from the Kia Connect Store dedicated to EV9 include ▲ Remote Smart Parking Assistance 2 that supports remote parking, parking, and parking assistance ▲ Digital Pattern Lighting Grill at the front that can be changed according to preference ▲ Streaming Plus that allows you to enjoy video and sound source content in your vehicle. Features will continue to be added.

Wireless software updates, one of SDV’s core technologies, are applied to various areas such as navigation map information as well as vehicle control to keep vehicle functions up to date.

It has also increased the use of eco-friendly materials with sustainability in mind, such as replacing animal leather materials with bio-polyurethane and adding plant-based materials to reduce the use of chemicals.

Although the driving distance for a single charge has not yet been determined, the goal is to achieve more than 500 kilometers because the battery is large at 99.8 kWh. Kia predicted that it seems easy to achieve the goal as technologies to reduce air resistance such as 3D undercover, aerodynamic wheels, and front bumper air curtains are also mobilized.

It is also equipped with functions to efficiently operate power, including a 400V and 800V multi-ultra-fast charging system that can charge 10% to 80% of the battery capacity in 25 minutes with a 350kW charger, battery conditioning that optimizes charging speed by controlling battery temperature at the time of arrival at the charging station, and a rear seat independent air conditioning system that reduces power consumption through independent control of cooling and heating.

Mercedes-Benz Korea held a press conference for the 2020 New Year

Currently, Mercedes-Benz was launched in 2016. A facelift version is expected to be released in 2020.

Genesis brand, which has fallen behind Mercedes-Benz for the third consecutive year in the domestic luxury car sector, has taken the lead in GV80 this year

Attention is focusing on whether Genesis will regain its self-esteem. The industry is concerned that Genesis will introduce new G70, G80, and GV70s in addition to GV80

It is expected that there will be enough chasing factors as it is planning, but some predict that Mercedes-Benz’s stronghold will not be easily shaken.

According to Hyundai Motor on the 16th, Genesis, which was launched as an independent brand in 2015, sold 66,278 units in 2016 and 56,616 units in 2017,

It sold 61,345 units in 2018 and 56,801 units last year, down 7.4% year-on-year. It grew steadily during the same period

Mercedes-Benz, which has continued to deliver 68,861 units in 2017, exceeded Genesis sales for the first time in 2018 and 2019

It has been leading Genesis for three consecutive years as it has recorded more than 70,000 units in succession.
In addition to the GV80, the company has added the C-segment SUV GV70 this year to increase its SUV lineup and make partial changes to the G80 and G70

It will be introduced in the market. It has a grand plan to complete the so-called “luxury cycle” of its brand lineup.

Mercedes-Benz Korea held a press conference for the 2020 New Year at the ‘EQ Future’ exhibition hall located in Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul on the 14th. Dimitris Silakis, CEO of Mercedes-Benz Korea (fourth from the right), said there will be no reduction in manpower in Korea./Photo by reporter Lee Mi-kyung

Mercedes-Benz, which has announced a reduction in personnel in the global market to prepare for the eco-friendly car era, is expected to reduce the number of employees in Korea

It has decided not to reduce the number of Mercedes vehicles in Korea. Rather, Mercedes-Benz’s share is increasing in Korea and needs to be increased to improve its service

It’s a position.

Mercedes-Benz Korea held the 2020 EQ Future exhibition hall in Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul on the 14th

He held a press conference for the New Year. Dimitris Silakis, CEO of Mercedes-Benz Korea, said, “Reducing the workforce in Korea is not easy

I said flatly that there wouldn’t be one.

CEO Silakis said, “Korea is operating in an efficient system, so there are no plans to cut jobs,” adding, “On the contrary, it is rather high.”

We will continue to maintain consumer satisfaction and increase human investment to increase collaboration,” he explained.

Mercedes-Benz Korea shipped a record 76,471 units last year, surpassing GM Korea’s annual sales.

This year, it will release nine completely changed models and six partially changed models, aiming for more than 80,000 units. Fifteen new cars

Among them, four SUVs were included, and above all, the partial change of the main E-class was at the forefront, and the pursuit of competing brands was carried out

The plan is to cut off the source.

An official from the finished car industry said, “While Bentz is threatening the domestic finished car industry by surpassing GM Korea’s sales last year

“Whether Genesis will rebound from domestic demand this year is a key point to gauge its global competitiveness in North America and Europe in the future.”

However, in addition to the good performance of SUV lineup such as GV80, Mercedes will be able to be checked according to the success or failure of the new G80, the main sedan

I said.

This is the official teaser photo of me walking around Las Vegas with a camouflage covering. The front and rear are expected to change slightly, and the AMG model softens its lower front shape.

The lack of lineup is one of the main reasons that Genesis lost to Mercedes in the home competition. Until last year, the G70 and G80,

While Mercedes is equipped with only three types of sedans, including the G90, Mercedes-Benz sells sedans and SUVs that range from small cars to large vehicles.

In addition, unlike the E-Class, a volume product, which recorded nearly 40,000 units (39,782 units) last year, it is a competitive car in Genesis

The G80, which is being pushed, sold only 22,284 units, recorded negative growth of nearly 40.1% year-on-year.

Genesis aims to become the No. 1 premium passenger sales in Korea beyond Mercedes by introducing a total of four new cars, starting with the GV80, this year.

In fact, at the GV80 launch event held on the 15th, Jang Jae-hoon, head of Hyundai Motor’s sales division, set the GV80’s sales target for this year at 24,000 units

It also announced a massive plan to focus on large-scale marketing.

New steering wheels and MBUX will be applied to the interior. The digital display is equipped with functions such as energizing comfort control, air quality display, and Mercedes-Benz Urban Guard.

Powertrain options have not yet been announced in detail, but at least seven plug-in hybrid models will be included in the E-Class lineup. Two new engines will also be added, a 268-horsepower 2.0-liter four-cylinder mild hybrid engine with an integrated starter motor-generator. The M 256 3.0-liter series six-cylinder engine, which exerts 362 horsepower, will also be equipped with an integrated starter-generator.

It is not known when the E-Class will be released. It will first hit the European market this summer and then the global market.