Currently, Mercedes-Benz was launched in 2016. A facelift version is expected to be released in 2020.
Genesis brand, which has fallen behind Mercedes-Benz for the third consecutive year in the domestic luxury car sector, has taken the lead in GV80 this year
Attention is focusing on whether Genesis will regain its self-esteem. The industry is concerned that Genesis will introduce new G70, G80, and GV70s in addition to GV80
It is expected that there will be enough chasing factors as it is planning, but some predict that Mercedes-Benz’s stronghold will not be easily shaken.
According to Hyundai Motor on the 16th, Genesis, which was launched as an independent brand in 2015, sold 66,278 units in 2016 and 56,616 units in 2017,
It sold 61,345 units in 2018 and 56,801 units last year, down 7.4% year-on-year. It grew steadily during the same period
Mercedes-Benz, which has continued to deliver 68,861 units in 2017, exceeded Genesis sales for the first time in 2018 and 2019
It has been leading Genesis for three consecutive years as it has recorded more than 70,000 units in succession.
In addition to the GV80, the company has added the C-segment SUV GV70 this year to increase its SUV lineup and make partial changes to the G80 and G70
It will be introduced in the market. It has a grand plan to complete the so-called “luxury cycle” of its brand lineup.
Mercedes-Benz Korea held a press conference for the 2020 New Year at the ‘EQ Future’ exhibition hall located in Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul on the 14th. Dimitris Silakis, CEO of Mercedes-Benz Korea (fourth from the right), said there will be no reduction in manpower in Korea./Photo by reporter Lee Mi-kyung
Mercedes-Benz, which has announced a reduction in personnel in the global market to prepare for the eco-friendly car era, is expected to reduce the number of employees in Korea
It has decided not to reduce the number of Mercedes vehicles in Korea. Rather, Mercedes-Benz’s share is increasing in Korea and needs to be increased to improve its service
It’s a position.
Mercedes-Benz Korea held the 2020 EQ Future exhibition hall in Garosu-gil, Sinsa-dong, Gangnam-gu, Seoul on the 14th
He held a press conference for the New Year. Dimitris Silakis, CEO of Mercedes-Benz Korea, said, “Reducing the workforce in Korea is not easy
I said flatly that there wouldn’t be one.
CEO Silakis said, “Korea is operating in an efficient system, so there are no plans to cut jobs,” adding, “On the contrary, it is rather high.”
We will continue to maintain consumer satisfaction and increase human investment to increase collaboration,” he explained.
Mercedes-Benz Korea shipped a record 76,471 units last year, surpassing GM Korea’s annual sales.
This year, it will release nine completely changed models and six partially changed models, aiming for more than 80,000 units. Fifteen new cars
Among them, four SUVs were included, and above all, the partial change of the main E-class was at the forefront, and the pursuit of competing brands was carried out
The plan is to cut off the source.
An official from the finished car industry said, “While Bentz is threatening the domestic finished car industry by surpassing GM Korea’s sales last year
“Whether Genesis will rebound from domestic demand this year is a key point to gauge its global competitiveness in North America and Europe in the future.”
However, in addition to the good performance of SUV lineup such as GV80, Mercedes will be able to be checked according to the success or failure of the new G80, the main sedan
I said.
This is the official teaser photo of me walking around Las Vegas with a camouflage covering. The front and rear are expected to change slightly, and the AMG model softens its lower front shape.
The lack of lineup is one of the main reasons that Genesis lost to Mercedes in the home competition. Until last year, the G70 and G80,
While Mercedes is equipped with only three types of sedans, including the G90, Mercedes-Benz sells sedans and SUVs that range from small cars to large vehicles.
In addition, unlike the E-Class, a volume product, which recorded nearly 40,000 units (39,782 units) last year, it is a competitive car in Genesis
The G80, which is being pushed, sold only 22,284 units, recorded negative growth of nearly 40.1% year-on-year.
Genesis aims to become the No. 1 premium passenger sales in Korea beyond Mercedes by introducing a total of four new cars, starting with the GV80, this year.
In fact, at the GV80 launch event held on the 15th, Jang Jae-hoon, head of Hyundai Motor’s sales division, set the GV80’s sales target for this year at 24,000 units
It also announced a massive plan to focus on large-scale marketing.
New steering wheels and MBUX will be applied to the interior. The digital display is equipped with functions such as energizing comfort control, air quality display, and Mercedes-Benz Urban Guard.
Powertrain options have not yet been announced in detail, but at least seven plug-in hybrid models will be included in the E-Class lineup. Two new engines will also be added, a 268-horsepower 2.0-liter four-cylinder mild hybrid engine with an integrated starter motor-generator. The M 256 3.0-liter series six-cylinder engine, which exerts 362 horsepower, will also be equipped with an integrated starter-generator.
It is not known when the E-Class will be released. It will first hit the European market this summer and then the global market.