The exterior of the Siena is streamlined in general

which has excellent ride comfort and space utilization, is too much for a minivan

It is also notable that a large number of high-quality convenience specifications have been applied. This is a differentiated marketing strategy

It is attributed to.

The Siena is either Dodge’s Grand Caravan or Hyundai’s Starex, Kia’s Grand Carnival, Chevrolet Orlando,

Direct and indirect market competition with Ssangyong Motor’s Rodius is inevitable.

▲ Dynamic exterior design.. wide interior space advantage

The exterior of the Siena is streamlined in general, but it is a stylish and dynamic image. Bonnet

The character line at the top adds volume, and the chrome-dressed radiator grill is elegant and

It provides sophistication, especially the front pillar and the wheel flare on the vertical line, low profile of the body

It’s impressive to combine.

The interior has a luxurious image overall. It has a wide view as a seven-seat minivan

The advantage is that it has excellent openness in the second and third rows. The Ottoman seat is also noticeable. The transmission is center fascia

It is designed on the left side of the top and adds comfort as it is used.

The second row seat can slide up to 650 mm. The power switch applied at the top of the third row

When operated, the third-row seat can be automatically folded or unfolded. The power sliding door applied to the left and right is

Cargo can be carried freely in addition to passengers.

Following Akio Toyoda, CEO of Toyota Motor Corporation in Japan, Honda’s global CEO

Visit our country.

According to related industries on the 8th, Honda Korea’s “All New Civic” to be held at the COEX Intercontinental Hotel on the 9th

Honda CEO Takanobu Ito (58) will also attend the launch presentation. Honda Global CEO Ito said in February 2009

It is my first time visiting Korea since I became CEO.

An official from Honda Korea said, “Celebrating the launch of ‘All New Civic’ with the 10th anniversary of Honda Korea’s establishment this year

It’s for that.” However, his visit to Korea, like Akio’s, has been intense this year

It is interpreted as an attempt to revitalize the Korean market, which suffered from sluggish sales.

Honda Korea once topped the list of imported cars with Accord, but this year’s Great Japan Earthquake

It is experiencing severe sales slump due to the strong yen. New all-new to be released this time due to sluggish launch of new cars

Civic is only Honda Korea’s second model to be introduced in Korea this year.

CEO Ito visited Korea late in the afternoon on the 8th and attended the All New Civic launch presentation on the morning of the 9th,

I’m going to meet with dealers in the afternoon.

CEO Ito’s visit to Korea will bring Toyota, Honda and Nissan’s CEOs to Korea this year

All right, then.

In June, Toyota President Akio was the first to visit Korea to encourage Toyota and dealers,

Nissan’s Chief Operating Officer Toshiyuki Shiga visited in September.

An industry source said, “The visit of Japan’s top three automotive CEOs has seen a slump in sales this year, but the Korean market

It is an expression of the will not give up,” he said.

▲ Powerful engine performance, high-end convenience specifications are impressive

The Siena model introduced in Korea is 2.7 LE and 3.5 LIMITED. This test drive is 3.5 LIMITED

He took a test drive about 120 kilometers from Seoul to Chuncheon.

The 3.5LIMITED is equipped with a V6 dual VVT-i engine and a six-speed automatic transmission. The maximum power is 266 horsepower

(6200 rpm), with a maximum torque of 33.9 kg.m (4700 rpm).

The car is off to a fresh start. Even though its body length is 5085 millimeters, the ride comfort is better than that of a sedan

Wind sound is also adequate at 80 kilometers, and it is stable even at high speeds of around 180 kilometers per hour. Sports

Powerful shift is possible when applied in the mode, so the driving taste can be enhanced according to the driver’s taste

There is.

In cornering between 60 and 80 kilometers per hour, the body is large and due to the nature of the minivan, the phenomenon of leaning is

It does appear, but not to the point where it doesn’t interfere with safety. I think braking is relatively loose, but it’s kind of like this

It seems to be because of the setting to gently stop the vehicle.

Its official fuel efficiency is 9.4 kilometers per liter, but it is below 7 kilometers per liter in actual driving. It seeks luxury

You can find ways to use it for various purposes in corporations and hotels.

Options include a large number of high-end convenience specifications. In addition to the ottoman seat, press the button to press the third row seat

Electronic that can be folded and provides a lightweight taste at low speed but heavy at high speed

It is also equipped with a power steering system (EPS).

Combine ABS, EBD, brake assist, TRC and EPS functions to drive or rotate the vehicle

VSC (Vehicle Position Control System) is included to maintain the best performance during braking.

Siena, however, is a basic convenience, such as an auto-lighting system or navigation system that is useful for tunneling

It is regrettable that the specifications are excluded. In particular, only 2WD was applied to the Siena introduced this time, but snow and

Considering Korea’s rainy terrain, the application of the 4WD system in the future is essential.

▲ The competitiveness of the Toyota Siena is…

The domestic minivan market is worth less than 50,000 units a year. However, consumers’ lifestyles

Demand for minivans is expected to grow in the future as they are rapidly changing.

Toyota Siena is actually aiming for a niche market. With the motto of “luxury minivan,” more than ordinary people

This is because it focuses on high-end target groups.

Toyota Korea aims to sell 50 units of Siena a month and 600 units a year,

Internally, sales of 1,000 units per year are expected to be achieved without difficulty.

The reason for this is that sedans were popular in the Korean market just a few years ago, but hatchbacks and

Wagon, it is because the demand for minivans is increasing rapidly.

Sienna’s domestic sales price is 42.9 million won for 2.7 LE and 49.9 million won for 3.5LIMITED.

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